Program and Schedule

Wednesday 8 June 2016

Embassy of Finland, 3-5-39 Minami-Azabu, Minato-ku, Tokyo, 106-8561

8:30 am: Arrival (coffee, pastries)

9:00 am: Welcome by preconference organizers Lee Edwards, Anu Kantola, and Melissa Aronczyk

9:15 am: Keynote Address: Shunya Yoshimi – Destroying/Promoting the City: Gazes of Bombing, Building and Virtualizing in Postwar Tokyo

10:30 am: Coffee Break

10:45 am: Panels 1 and 2 (parallel sessions)

Panel 1: Fandom & Celebrity

Instaprincess: Culture, Communication & Commodity
Kate Fitch, Murdoch University

Narrative-worlds as Promotional Strategy: Serial Promotion of Manga, Anime, and Games, and the Mobilization of Fandom
Thiam Huat Kam, Rutgers University

Powers of Promotion in the Digital Era: Problematizing Credibility and Social Network Doping
Hsin-Yen Yang, Fort Hayes State University; Douglas Schules, Rikkyo University

Panel 2: Digital Advocacy

Beyond the Front: Corporate-driven Activism and the Keystone XL Pipeline
Tim Wood, New York University

Climate Advocacy Organizations and Social Media Strategy over Time
Kjerstin Thorson & Luping Wang, University of South California

The Personal is Political: Promoting Disability Rights Online
Filippo Trevisan, American University (Washington)

The Strategic Advocate in the Digital Storm: How International NGOs Pursue Publicity Online
Matt Powers, University of Washington

12:15 pm: Lunch (provided on site)

1:15 pm: Panels 3 and 4 (parallel sessions)

Panel 3: Legitimacy in a Promotional Public Sphere

Discursive Political Consumerism for the Environment: Brandalism, Culture Jamming, and the Logic of Appropriation
Eleftheria Lekakis, University of Sussex

The Berlin Twitter Wall: The Promotional Culture of Global Iconic Events
Julia Sonnevend, University of Michigan

Gender Theory in the Primary School Rumor Bombs: Political De-/Promotion in Post-Truth Society
Jayson Harsin, American University of Paris

Performing Medical Praxis: Communicating Cancer Research at the Human-Animal Crossroads
Ekin Yasin, University of Washington

Panel 4: New Media & Nation Branding

Promoting the Nation in a Networked World: A Postmodern Media Theory Approach to Nation Branding and Digital Diplomacy in South Korea
Damien Spry, Hanyang University

Designing a Country from Scratch: Nation Branding in South Sudan
Anne Quito, Quartz (The Atlantic)

Nation Branding Consultants and Korean Governments: Legitimacy and Political Influence in Contemporary Policy Making
Juliette Schwak, City University of Hong Kong

Competition over Attention and the Rise of the Promotional Field in Nation Branding
Katja Valaskivi, University of Tampere

2:45 pm: Coffee Break

3:00 pm: Panels 5 and 6 (parallel sessions)

Panel 5: Public Relations and State Power

Electrified Postwar Japan: An Analysis of the Electricity Company’s PR Strategy
Kyungjin Ha, University of Tokyo

Between Media and Political Power: Can Government Press Officers “Hold the Line” In the Age of Political Spin?
Ruth Garland, London School of Economics

PR and Social Influence: Cases from the MENA Region
Ilhem Allagui, Northwestern University (Qatar)

Panel 6: Promoting the Good Life

Portlandia, Vancouverism, and the Rise of Green City Brands: The Promotional Culture of Ecotopia
Derek Moscato, University of Oregon

Doing Good or Looking Good? International Media Assistance as Public Diplomacy
Florencia Enghel, Stockholm University

Framing the Common Good: Professional Lobbying in the Media Spotlight
Øyvind Ihlen, University of Oslo & Ketil Raknes, Oslo School of Management

The Application of Promotional Activities for National and Transnational Peace
Parichart Sthapitanonda, Chulalongkorn University & Sopark Panichpapiboon, University of the Thai Chamber of Commerce

4:30 pm: Discussion

5:15 pm: End

You are welcome to join us for a post-conference dinner at Andy’s Izakaya